Choosing the Right Social Media Platform for Your Business

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What Social Media platforms should you be using?

 

It can be really tempting, when you first decide your business should be using Social Media to sign up for every platform going! You then drive yourself crazy trying to update everything. Let me let you into a little Social Media secret….. you don’t need to be on every platform!

When we first start working with our clients, we always start with asking what they’re trying to achieve, in most instances they want to increase their online presence and they feel like their business is missing out.

When we ask what platforms they have been using or would like to use, most of our clients say Facebook and Twitter, some have a You Tube channel, LinkedIn is important for some and for others Pinterest is key to what they’re doing.

It ultimately boils down to knowing who you want to attract and where your clients and potential clients “hang out” online. Plus, some platforms just won’t suit your business and what you’re trying to achieve. You can also lessen your message by trying to save time by linking the platforms and assuming one update will work on all of them.

However, we do advise our clients is that it might be worth registering on all of the main platforms, but not necessarily using them. This way if there’s a sudden rise in the popularity of one, you have the platform registered so you can start using it.

By registering the accounts with the main platforms, even though you might not use them immediately, it means that all you Social Media can be registered with the same name. For example all our platforms, whether we are using them at the moment are not are registered as LuKasatwork, this makes us easy for our clients to find us.

If you’d like to talk to us about your business social media, whether it’s for us to put together a strategy for you, account set ups or management of your social media, then please contact us. You can call our office for a no obligation chat on (01623) 490219 or e-mail generalenquiries@lukasatwork.com


Your Business, Social Media and the Weekend

Social Media & a weekend off

If you’re anything like me, by the time you get to the weekend, all you want to do is switch off from work and catch up on all the stuff you didn’t get chance to do during the week. You don’t have to worry about anything, particularly Social Media, but by ignoring it over the weekend is your business missing out?

As Frank Sinatra once said, “he wants to wake up in a city that never sleeps”, little did he know that it wasn’t New York he was on about, but really the world of Social Media. Monday to Friday 9 to 5 you might do an amazing job of making sure that you’re interacting with customers and letting your followers know exactly what your business is doing, but outside of that you’re social media accounts are going untouched.

Some businesses make the mistake of thinking that once they’ve tweeted / Facebooked something then everyone who follows them will see it, so sometimes only use it once. That’s really not the case, most people (and I include myself in this!) aren’t on Social Media 247, so that amazing offer you mentioned once may have gone completely unnoticed. Some people aren’t allowed to use Social Media during working hours so they’re restricted to logging on during their own time, so not updating in the evenings and weekends means that you’re massively missing out.

Here are some of our tips to making social media work for your business

  1. Don’t always tweet / Facebook at the same time everyday, mix it up.
  2. If it’s a special offer or something you’re promoting, make sure you tweet it more than once on different days at different times. You wouldn’t take a radio campaign and ask for your ad to be played at the same time everyday would you?
  3. Use a mixture of messages. Make some sales / business related, others about something that’s happening that day (big sporting event / start of a popular TV show / the weather etc.)
  4. Try and stimulate discussion with your followers, it doesn’t have to be a serious subject. You could try predict the football score for a big football game / what item would you take to a desert island or what would be your audition song if you were entering “The X Factor” etc.
  5. Show the personal side of your business. For example it’s Meg’s birthday and you’ve all had a celebratory cake or you’ve been to meet a client and seen something funny on the way there, post a picture.

 

I know that maintaining your social media presence can be time consuming, particularly if you’re a small business, but it is important and it is something that should be done well. You wouldn’t have the sign half written for the front of your shop or let a radio ad go out with details missing, well your business social media should be treated in the same way.

LuKas at Work can help with your business social media in many ways. We can help with an initial set up of your accounts (Facebook / Twitter) We can also advise on what platforms you should be using, some will benefit you more than others, we can help devise a strategy for you. We also offer training, so if you’ve set up your accounts and now don’t really know what to do then we can offer some one to one training and let you in on some tricks of the trade.  Our aim is to make your social media work in the best way possible for your business and give you your weekends back so you can enjoy yourself!

If you’d like to work with us, or find out more about any of the services we offer, then please phone our office (01623) 490219 or e-mail generalenquiries@lukasatwork.com


How to Write a Successful Blog

successful blog title

Blogs first started to become popular in the 1990’s, where they started life as online diaries. These days they’re big business! From blogs to Vlogs, you can find them on a all kinds of topics. Some bloggers can be found on the FROW of fashion weeks, influencing the beauty products we buy, the games we play, the films we watch, how we vote, what we read. Done right, it’s a way of earning money!

But everything has to start somewhere, so if you think it’s time to enter the blogosphere, here are our top tips to getting started.

Top Tips

  1. Get a free blog – there’s a number of free blog hosting services and these will allow you to practice what you’re doing without worrying about hosting or programming. There’s are a good place to start wordpress.org or www.blogger.com
  2. Select your topic – what do you want to write about? Make sure it’s something you have a genuine interest in; there’s no point writing about gardening if you don’t care about it.
  3. Be interesting! – Sounds easy, but there’s a lot of bloggers out there and if you want yours to stand out write passionately and entertainingly.
  4. Be Unique – Don’t copy other people’s thoughts and opinions. A blog is most successful when it’s personal. Write in the first person and try not to be too formal. Read it out loud to yourself, that way you’ll get a feel for how it sounds and whether it has a natural flow.
  5. Update Regularly – Decide on how often you can realistically do it and stick to it. Make sure it’s interesting not only to the people who read it, but to do you as the blogger. Try not to leave it for weeks at a time otherwise the people that do read it, will get bored.
  6. Reply to comments – If someone takes the time to post a comment about what you’ve written then reply! Your blog should be a friendly place to visit!
  7. Promote your blog – Use Facebook / twitter / pinterest to help let people know your blog exists. That way you’ll start to attract like-minded people and they can see what you’re writing.
  8. Don’t babble – try and keep some of your blogs short and concise, not all of them have to mammoth essays!
  9. Pictures – Try and include some variety, pictures are great for this, but please make sure it’s something you have permission for or a photo you’ve taken yourself.
  10. Stay legal! – You are bound by the laws of libel; your blog shouldn’t be an excuse to have a go at companies or people. There have been a number of cases in the press just recently where people have found themselves in trouble.

Happy blogging and if you’re interested in having a blog writing service for your business then please contact us here at LuKas at Work. generalenquiries@lukasatwork.com or phone our office (01623) 490219.


Internet Safety – How to Stay Safe Online

How to Stay Safe Online

When you leave your house in a morning, you make sure that your front door is locked and that all your windows are shut. You want to make sure that your home is as safe as possible and no one will harm it. It’s your safe haven and you don’t want anyone to break in. So it always amazes me that some people put the most intimate and personal information online, but don’t take the time to make sure that the settings on Social Media accounts are set to the highest privacy settings, so that not just anyone can access it.

Some Social Media accounts will habitually change the standard settings on accounts. You should get a notification to tell you, but just in case, it’s worth going in and checking that they haven’t changed.

Staying Safe Online Top Tips

  • Don’t disclose private information such as your address or phone number.
  • Make sure the privacy settings on your accounts are set so that only your friends can see your profile.
  • Be careful whom you accept invitations from.
  • Pick a user name that doesn’t include personal information, for example Peter_WestRoad or Sally_19Nov would be bad choices.
  • Set up a separate e-mail account for your social media sites, that way if you decide to stop using them, you can simply stop using that mail account.
  • Use strong passwords that wont be easy to guess. Get into the habit of changing these every few months.
  • Don’t publish pictures or say anything that might later cause you or anyone else embarrassment.
  • Don’t be offensive or post comments that might cause offence to individuals, groups or society. “Trolling” can get you into serious trouble and there have been a number of occasions of this recently.
  • Be wary of what friends post about you, or what they say on your posts. You don’t want them revealing too much information about you.
  • Some companies will routinely check employees or prospective employees social networking pages, so be careful about what you say about your boss or pictures you post!
  • Don’t post that you’re away on holiday, you may as well invite round the local burglar!
  • If you’re using your profile on a public computer, make sure you log out properly.

 

Whatever social networking site you’re using, make sure you read their privacy policy and set your settings correctly.


LinkedIn and your Job Search

LinkedIn and your Job Search

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Creating a LinkedIn profile is one of the things that we include in our Professional and  Expert CV packages. Social Media has changed a lot of things and job hunting is just one of these. A LinkedIn profile can really help if you’re trying to find a new job, get into a profession or network with professionals.

It is worth investing in setting one up properly.

LinkedIn was launched in 2003 as a social networking site for professional people. Current figures suggest there are over 400 million registered users and it allows you to connect with past and potential employers.

If you’re intending to set up a LinkedIn profile, then remember it is a professional site and you’re trying to network with potential employers and / or clients.

Here’s our how to guide to setting up a profile.

 

  • PHOTO – Your profile should have a photo; go for something that will show you in a professional light. Don’t use a comedy shot from your last holiday.
  • PROFILE – Try and make it as detailed as possible. You’re using this as a way of networking and showcasing your talents. Include details of your present and past employment history. There should also be details of your education and any relevant skills. Don’t be afraid to sell yourself.
  • KEYWORDS – These are important to include in your profile, that way if a potential employer is looking for someone with your skills, you’ll come up in their search.
  • CONNECT – Start to build up your network, connect with people you may have worked with in the past or people who work in a similar industry to you, or with whom you already have a business relationship.
  • RECOMMENDATIONS – Try and include recommendations from people you have worked with or done jobs for. Concise quotes about how great you are. These carry a lot of weight, but DON’T make them up, if a potential employer follows them up, you don’t want to be exposed as a liar!
  • SEARCH – Look for jobs online, use the section to find job listings and anything that might be relevant to you. Join any forums or discussions that might be relevant to your industry.
  • NETWORK – join LinkedIn groups that are relevant to your profession and take part in online discussions. Ask relevant questions and take onboard advice.
  • ANSWERS – use the answers section of the site for help, but also ask questions and respond to thinks, it’s a good way of making your profile visible.
  • STAY PROFESSIONAL – Whatever you post, or share or discussion you join in, always remain professional; don’t use it as a forum to be negative about former employers or colleagues.

If you are interested in any of our CV packages or would like to talk to us about a LinkedIn profile then please contact our office (01623) 490219 or e-mail generalenquiries@lukasatwork.com


Twitter Etiquette

Happy Tweeting!

twitter etiquette

Twitter is an amazing place; it’s a great source of information. Sometimes it amazes me just how dependent I’ve become on it for everything, for networking with customers and clients, to finding out what my favourite celebrities are up to and keeping track of the latest comings and goings at my football club. Twitter is the place where news stories are broken and you appear to be able to find out pretty much anything. There it’s good points, but as with everything, if there’s good, there’s also bad.

For some people it can be a horrible place with a rise in “trolling”. Trolling or online harassment is a crime and you can face up to two years in prison for doing it. Several people have already been imprisoned.

Whilst I’m sure there are deep-rooted physiological issues for those that take online harassment to the extreme, I think for some, it’s simply a case of forgetting their manners and that there’s a person on the other end of that tweet! The other day for example I tweeted someone, and received a really rude reply back. At first I was upset and then I thought, the woman had become so convinced that she was an online “celebrity” that she’d forgotten how to behave as a decent human being. I’m sure if I had got chatting to her in a coffee shop, she would have been far politer. When LuKas at Work conducts Social Media Training sessions, the first thing we embed in people is that Social Media is just that, it’s SOCIAL! It’s a way of interacting with your current customers and clients and potential ones and just as if they were to wander into your shop, you should treat them with respect and remember your manners!

Here’s our how to guide to following twitter etiquette.

  • Follow Me, Follow You.

Some people believe that if someone follows you, then you should follow them back. I don’t necessarily believe this is the case. Then joy of twitter for me is following the tweets of people I’m genuinely interested in, I’m also not egotistical enough to think the people I’m interested in will be interested in me! So don’t be offended if Lady Gaga doesn’t reciprocate your interest!

  • Anybody and Everybody

Don’t assume that only your followers will see your tweets, because unless you’ve set certain privacy settings they are open for anyone and everyone to see. So if you’re going to have a go at your boss on twitter beware he or she might see it!

  • It’s All About Me!

It’s OK to and express your beliefs on certain issues, but be careful of coming across either too belligerent or boring. The fact you think it’s a bit dull outside isn’t going to warrant a response. It’s better to tweet something that people can respond to.

  • Keyboard Warriors

There have been a number of cases in the media recently where celebrities have been targeted by Internet trolls. You may think that by hiding behind a keyboard you’re protected, but you’re not. If your tweets become too personal, aggressive, offensive then you can find yourself in serious trouble.

  • Re-tweet

As with Internet trolling, there have been cases where certain allegations have been made about public figures. These were then re-tweeted. The allegations were then found to be untrue and totally unfounded and the individual concerned was able to sue not only the person who made the initial allegations, but also those who re-tweeted them. It’s just a case of thinking before you re-tweet.

  • Direct Messages

A direct message allows you to contact someone directly. You can now send a DM to someone who doesn’t follow you, although they may have their security settings set so that you can’t.

When someone sends you a direct message, there is an implied confidentiality, so don’t post a direct message with someone’s personal details on unless you have their permission.

  • Up Close and Personal

Twitter is a public forum, so don’t tweet anything too personal, avoid letting the world know when you’re away on holiday, where you live, your phone number or just anything you wouldn’t wonder up to a stranger in the street and tell them!

 

Happy tweeting and remember there’s a person on the end of that tweet!

Follow us on Twitter


How to Make Periscope Work for your Business

How to Make Periscope Work for Your Business

 

Periscope was launched in March 2015 and just 4 months later had surpassed  10 million accounts, with the equivalent of over 40 years worth of video being watched per day! So how can you make it work for your business?  Periscope is a very intimate medium, someone chatting one on one with you. It also has the facility for you to respond to messages that your viewers type on screen. You can respond to these as your scoping.  It might not be the best quality video in the world, but I think that’s part of it’s charm, it feels real, it feels like it’s in the moment.

American chat show host Jimmy Fallon periscopes the rehearsal for his TV show every night and gets fans to spot what jokes he changes before his show airs.

So with celebrities using it as a medium to connect with their fans, or it providing the Insta-famous of Instagram to take it to the next level. How could you make it work for your business?

Periscope top tips

Providing the Human Face to your Brand

  • In the same way that you can use other Social Media platforms to give a behind the scenes look at your business, Periscope can help you take it that one step further.
  • The scopes don’t have to be long or in-depth, but a quick look at something your staff are working on that day, or a look round the office etc., can really help bring your business and brand to life.

Demos / Tutorials

  • Depending on what business you’re in, Periscope can give you the platform to demonstrate a new product you might be selling or the latest gadget on the market.
  • You could also use it to provide your followers with a tutorial, for example of you’re a hairdresser, how to recreate the latest party styles or if you’re a chef, various tricks of the trade.
  • It’s a way of showing off your products or your skills and getting customers and potential clients to see what you can really do.

Q&A

  • Periscope is immediate, people watching your scopes can interact with you there and then, so it’s a great way of conducting a Q&A session.
  • This might be perfect for a college who is holding an open day or wanting students to pick them for their further education studies.
  • It’s great for members of the council to interact with constituents or it’s a way of taking the tutorials / demonstrations one-step further.

 Events

  • If you’re a company who puts on events or attends conferences / craft fairs etc., then you can use Periscope to broadcast that you’re there, that the event is happening and encourage people to come along.
  • If it’s an event you’ve organized, it’s a great way of showing off your skills and what you can do to potential clients.
  • Plus it’s another way of giving clients / potential customers a glimpse behind the scenes.

Customer Testimonials

  • If you have a customer / client who comes into your shop regularly or who you’ve dealt with for a long time and they don’t mind, you could scope with them.
  • I believe there’s no better recommendation for your business, than the testimonial of someone who has benefited from what you do.
  • Just make sure your customer is happy to be filmed!

Announcements

  • Periscope can also be used to create something exciting that your business might have coming up.
  • You can tease your followers that it’s going to happen, giving them clues and creating excitement.
  • It might be that you’re running a special competition, have a new service, launching a new menu, new beauty treatment, moving offices, the possibilities are endless!

 

If the thought of joining Periscope and using it for your business is something that you’d like to know more about, then this blog can help with the basics to get you started or you can contact us regarding training session that we offer. You can phone our office on (01623) 490219 or e-mail generalenquiries@lukasatwork.com

 

 


Using a Content Calendar When Scheduling Social Media Updates

Content Calendar linkedin

When we do Social Media training sessions, one thing we always get asked is what sort of content should they be posting, which is where we let them into the secret of the Content Calendar! Most people think that everything they post on their business Social Media should be sales related, but that really isn’t the case, in fact that’s the last thing you should be doing! It’s annoying and the quickest way to get people to unfollow you!

At LuKas at Work, we follow the 70 / 30 rule. 70% of what you post should be engaging; for example discussions that you start, or posting information that will help people. The other 30% should be promotional, because lets face it, you are a business and ultimately you want to be using your Social Media to help boost sales.

70% engaging

Whatever you post should be interesting, useful or fun. It should encourage customers to get involved, talk with, rather than at them! It is “SOCIAL” Media after all!

When deciding what you should be scheduling, then a Content Calendar can be really useful, before you say it, yes I know it will take up some time, but in the long run it will save you time!

We take some time at the end of each month to plan for what’s coming up in the next month. We look at anything that will be relevant to our business, national days, events (Bank Holidays, sporting events etc.) Anything that we have planned (training sessions / birthdays / workshops etc.) Plus we always make a note of any blogs that we should be writing that month.

We do one of these for each of our clients and it helps make sure that each month has a focus, that’s not to say that if something out the ordinary happens, that we don’t deviate from the plan a little bit!

The things on your Content Calendar should be things that people will be talking about, Googling, Tweeting about as these will all help boost your SEO and help drive traffic to your website that you might not ordinarily get.


Why is a Website Important to your Business?

website & your business

Webdesign, Internet and SEO concept with programming language sign on colorful bouncing spheres on white background.

The great thing about a lot of businesses, is that they can be pretty much run from anywhere, which means your customers can buy from wherever they want and use the services of someone anywhere in the country. But unlike a customer who visits your shop or restaurant regularly because they like what you do, when you run an online business your website is the thing that will help first attract them!

It’s been reported that your customers will form opinions about your business in as little as 1/20th of second! and in a world where people now stay online for a large portion of the day, there’s a lot of competition, just a click away.

We believe that getting the design and feel of your website is a seriously important factor to the success of your business.

These are our reasons why.

  1. Credibility
  • We are busy people, we don’t have the time to trawl through directories of names and numbers, making phone calls and trying to find someone who we might want to work with.
  • Being able to find what we are looking for online makes life easier, it can also give your customers a flavor of what you can do.

2) Builds your Online Presence

  • If you’re going to use Social Media to form part of your marketing strategy, then it’s important that you feel confident to point clients towards your website.
  • All platforms (Facebook, Twitter, LinkedIn, Blog etc.) should all compliment each other and cross promote.
  • Ultimately this will help with things such as SEO and building your online footprint.

3) Information

  • Your website can keep your customers up to date with everything that you’re doing, new products, services etc.
  • It can be a lot easier and more effective than having to design new brochures or catalogues every time you add something new.
  • A blog is also a great way of allowing your customers to get to know your business and the people who work there.

4) It’s Accessible

  • Anyone can find your site, anywhere, anytime anyplace! In the most basic of terms, the world literally becomes your customer base!

5) It’s a Showcase

  • You should use your website to show off the work that you’ve done. It should contain examples of the high quality work that you’ve done.

 

If you think it’s time to give your website a bit of a facelift or maybe you’re just starting out in business and are aware that you need one, then please contact us. We take an eclectic approach to ensure you have all bases covered. Although you’ll work with one dedicated Account Manager who will provide with the support and guidance you need to achieve your goals; behind them will be a team of people bringing together a wealth of experience and knowledge.

Our copywriters, photographers and designers come from a variety of industry backgrounds, and spend a great deal of time understanding climate changes and business trends to enable them to high quality, bespoke websites that understand your target audience and that represent your brand effectively.

For a free, no obligation quote, or for more information, please contact our team today on 01623 490219 or by emailing generalenquiries@lukasatwork.com


What to Expect When you Work with LuKas at Work on your Social Media Marketing

What to Expect

LuKas at Work is really lucky to have a broad range of clients. Some we work with on a regular basis providing a full Social Media Marketing service and others come to us, as and when they need something. We see ourselves as an extra member of staff for the businesses we work with.

Some of the new clients we have started with, have had experiences of working with other Social Media companies and we think if you work with us, then you’ll find it a completely different experience, here’s why!

The Truth, the Whole Truth and Nothing but the Truth

  • When it comes to Social Media and building your online presence, there is no magic button.
  • It’s all about carefully crafting your content and making sure that you are using the right keywords to make sure that your business is visible online.
  • We will never tell you that after a few Facebook posts and Tweets your business will be toping the Google listings …. If only it were that easy!

One Size Does Not Fit All

  • We use our Social Media packages as a starting point for clients to see what can be involved for their budget, but marketing is not an exact science and what’s right for one business wont be right for another.
  • We work with our clients to make sure that what they’re spending their marketing budget on is exactly right for them. Some benefit from LinkedIn, others get more from a Pinterest account. It’s all about finding out what our clients are trying to achieve and where their customers hang out online.

Social and Traditional Marketing

  • LuKas at Work has been really fortunate to work with a range of clients and sometimes they need more than just their online presence increasing, they need to work on all forms of marketing.
  • We work with our clients to provide the services that will best suit what their marketing needs.
  • Some clients need a combination of things including material such as HTML campaigns, leaflets, radio campaigns, press advertising or just some general PR, we can provide all those services.

Content

  • The content that we create for our clients is unique and relevant to them, there’s also some substance behind!
  • Content is crafted with the platform it’s being used on in mind. In our view # have no place anywhere but Twitter!
  • Your content should reflect what your business does, be useful, helpful and informative to your customers and potential clients and it should be trustworthy.
  • Once you’ve ticked all those boxes, then you add in sales messages. We always go for the 70/30 rule.

70% engaging

 

Putting the Social Into Social Media

  • Sometimes people forget that Social Media is just that “Social”, it seems an obvious point to make, but just because you never physically met your clients, doesn’t mean you can forget your manners!
  • We encourage our clients to view their Social Media platforms as a virtual shop, you wouldn’t ignore a customer who comes in to buy something or who asks you a question, so why do it online?
  • We work with our clients to make sure any queries that come in are properly dealt with.

 

If think that the Lukas at Work way of Social Media marketing is what you’re business needs, then please take the time to have a look at the Social Media packages we offer, of if you’d like to talk through your options, then please phone our office (01623) 490219 or e-mail us generalenquiries@lukasatwork.com